Why Choose British Seniors?

Requesting a call back with British Seniors is a simple step you can take to help look after your loved ones. We pride ourselves on straightforward, high-quality products and exceptional personal service. When you get your call, you’ll talk to one of our UK based insurance specialists. Once you’ve got the cover in place, you can feel proud that you’ve done something selfless and planned ahead for when you’re no longer around.

Benefit

100% of Claims Paid¹

So you can trust that when the time comes, we will be here to help your family.

Benefit

Your premiums will never go up

We guarantee that what you pay for your policy each month will stay the same2

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You'll speak to a real person

We guarantee you’ll be in touch with a real person based right here in the UK

Key benefits of British Seniors Over 50 Life Insurance

  • Affordable cover - starting from £4.52 per month3
  • 100% of Claims Paid1 - So you can trust that when the time comes, we will be here to help your family
  • Guaranteed cash payout - Choose up to £10,000 of cover depending on your age
  • Premiums will never go up2 - We guarantee your premiums will stay the same each month
  • Guaranteed acceptance - For UK residents aged 50-80
  • Immediate cover - For accidental death, plus death by any cause after 12 months
  • FREE access to Health and Wellbeing services - 24/7 online UK GPs, physiotherapy assessments, mental health specialists and more4
  • No medicals, blood tests - Easy to arrange in one simple phone call
  • Choose a £135 Gift Card* from Amazon.co.uk, M&S or Tesco with every policy
  • Free Will Kit - With every policy purchased
  • Accidental death cover - Depending on your age, get 2X your benefit amount paid out up to £20,000 if death is due to an accident
  • Free £300 Funeral Benefit Option5 - Get a FREE £300 contribution towards the cost of your funeral

Enter your details to speak to our Life Insurance specialists

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You can read our terms of use and our privacy policy. When you choose to click this button, you agree that we can use your phone number to give you a personalised quote. We may send you a text message to help you choose the best time for us to reach you.

Things to consider

  • Inflation may reduce value of cover. If you choose the Increasing Benefit Option, this can help to protect your policy from the effects of inflation.
  • You may pay in more than we pay out.
  • If you stop your monthly payments, you will get nothing back.
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The UK’s No 1 Rated Provider**

We’re proud to protect and it shows. We’re The UK’s No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and REVIEWS.io. You can see how we compare here. We’re rated ‘Excellent’ by Trustpilot with a TrustScore of 4.9 and more than 10,000 reviews. We're rated platinum on Feefo – based on independent customer reviews, having achieved a Gold for ten years in a row. We’re also the winners of the “Best Life Insurance Provider (Over 50’s)” award in the What Mortgage Awards 2024.

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our biggest ever gift

£135 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £135 Gift Card from one of three top UK retailers.

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Get a quote

British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

or call us

*

£135 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see www.amazon.co.uk/gc-legal. View full terms and conditions here.

1

The products offered by British Seniors are provided by Aviva Protection UK Limited, who approved and paid 100% of all British Seniors claims received in 2023, in accordance with the policy terms and conditions.

2

Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.

3

For a 50-year-old non-smoker with £1,000 of cover.

4

Please note that the British Seniors Health and Wellbeing services do not form part of your life cover contract and can be changed or removed at any time. These services are only available to customers who purchased their policy on or after 15th November 2023.

5

If you choose an unattended cremation, please note that the £300 contribution will not apply. An unattended cremation means any cremation where there is no funeral service, funeral procession (or other services such as family viewing, limousine(s), embalming or delivery of ashes). The cremation is arranged at a crematorium at a date and time chosen by the allocated funeral director and without anyone attending other than the funeral director’s staff.